So much of the focus these days is on tech start-ups. It gives a general sense that the only way to be a cool, energized company is to be working out of a co-working space and worried about your next round of funding. Bold is about huge, long standing, mostly non-tech businesses that are successful, innovative, cool, and energized. The book is basically a collection of case studies of 14 companies. Each chapter highlights a company as told by 4-6 employees of the company (and sometimes a customer). It is like having a conversation with the leadership team of companies like Virgin Galactic, O2, BBH, and Geek Squad.
If you are looking for some inspiration for how to put some energy back into your company, you will find the guidance you need in this book, while also learning a lot about the interworkings of some of the world’s most successful companies.