Most profile assessments focus on how you see the world. This one focuses on how the world sees you, and then combines it with marketing to help you understand how you can add the most value to the world.
The primary focus of the book is on the 49 different archetypes – unique combinations of traits that define how you are at your best. By taking an on-line assessment, you can find your archetype and then learn the best ways to accentuate your distinct value.
The secondary focus is on helping you understand that you can be authentically you and still distinguish yourself from others. The book does not give you instructions about how to change in order to become something else. It focuses on how to take your best qualities and put them to work for you.
Finally, if you manage a team, there is a lot of value in the book regarding how to understand and leverage the archetypes on the team.