It’s Not About the Shark

Did you ever play ‘opposite day’ when you were a kid? Your mom would say ‘No, you can’t have a candy bar for breakfast.’ And you would triumphantly yell ‘It’s Opposite Day! I guess I can have a candy bar for breakfast!’

It’s Not About the Shark is a little like opposite day. It is chalk full of counter-intuitive advice for how to solve big problems in your life. And, as with most things counterintuitive – it makes a lot of sense. At its core, the book provides a lot of practical tips for attacking a problem without directly attacking the problem.

It will get you thinking and will open up a lot of possibilities for you to put to use as you run across all kinds of problems – both at work and at home. The stories are engaging and use a lot of examples that are very easy to relate to. Although it is all grounded in science, it doesn’t feel like you are reading an academic paper.

If you’ve been struggling with a problem for a while, It’s Not About the Shark is likely to get you moving again.