Uncommon Service

Are you delivering your service intentionally, or is it delivered because of a group of operational decisions made without consideration of the impact to your customer?

Have you intentionally decided what your differentiators will be and which business design choices you will choose not to deliver? When you try to deliver a business model that meets everyone’s desires, you can’t distinguish yourself from your competitor. In addition, you can’t control costs. Uncommon Service lays out an argument that you need to define your business model in a way that allows you to also cut your costs in order to be able to stand out.
The authors also dig into how you should ensure your employees deliver excellent service to your customers every day. How do you make everyone employee deliver excellent service every day? Uncommon Service outlines the elements necessary to make it possible.