On this page, you'll find all of our episodes related to Customer Experience. This set of episodes will help you learn more about Customer Experience and how you can become better able to ensure your customers have a great experience.
Intro to Customer Experience
Great Customer Experience is something that a lot of companies aspire to, but not a lot of companies achieve. And, as we know, it is the people within the company that create the experience for their customers, so you have a direct impact on the success of your company.
There is a subtle difference between Customer Service and Customer Experience, but it is an important one. In this episode, we look at the difference and look at a recent experience I had with a company. I called Customer Service to get a piece of equipment returned, but it was the Customer Experience that left an impression with me.
There is a subtle difference between Customer Service and Customer Experience, but it is an important one. In this episode, we look at the difference and look at a recent experience I had with a company. I called Customer Service to get a piece of equipment returned, but it was the Customer Experience that left an impression with me.
The 5 Hows Framework for Improving Customer Experience
You may have heard of the problem solving technique of asking Why 5 times. This technique helps you dig deeper into a problem by ensuring that you don’t accept the first answer to a problem. The idea is that if you keep asking why five times, you’ll dig deep enough to really understand the root cause of an issue.
I took that basic concept and adjusted it to address the idea of customer experience. I was looking for a way to help all employees within a company keep customer experience in the back of their mind as they contemplated a change to their process. I originally posted this framework as a blog post on LinkedIn in 2016.
I call the framework the 5 How’s.
There are 5 How Questions that you should always consider if you are going to implement a change to your process. Alternatively, if you have a process that you suspect could be improved, you could use these 5 questions to help you assess if a change is needed.
I took that basic concept and adjusted it to address the idea of customer experience. I was looking for a way to help all employees within a company keep customer experience in the back of their mind as they contemplated a change to their process. I originally posted this framework as a blog post on LinkedIn in 2016.
I call the framework the 5 How’s.
There are 5 How Questions that you should always consider if you are going to implement a change to your process. Alternatively, if you have a process that you suspect could be improved, you could use these 5 questions to help you assess if a change is needed.