Great Customer Experience is something that a lot of companies aspire to, but not a lot of companies achieve. And, as we know, it is the people within the company that create the experience for their customers, so you have a direct impact on the success of your company.
There is a subtle difference between Customer Service and Customer Experience, but it is an important one. In this episode, we look at the difference and look at a recent experience I had with a company. I called Customer Service to get a piece of equipment returned, but it was the Customer Experience that left an impression with me.
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