LinkedIn is the social platform for business networking, and if you are part of the business world, you really must have a LinkedIn profile. Many companies are even asking for your LinkedIn URL as part of the application process. So, on today’s episode, we are going to cover my top tips about using LinkedIn.
If you think you don’t need LinkedIn since you aren’t currently looking for a job, you are wrong. LinkedIn is not just for finding a job. It is a business networking platform. You should constantly be networking. You never know when you are going to need something from your network, and so it is very important that you maintain a constant presence on LinkedIn.
I covered this point in more detail in Episode 21 when I talked about my philosophy that every day is an interview. Keeping your network warm at all times will help you solve lots of different business problems – not just your employment status.
So, my first tip for LinkedIn is to stop thinking of it as a site for job searching and start thinking of it as a network platform.
Closely related to that – your LinkedIn profile should not be an exact copy of your resume or CV. Your resume or CV is a chronological list of the positions you’ve held and the accomplishments in each of those roles. There is an aspect of this in your profile, but your profile is much wider than that.
People will be looking at your LinkedIn profile for many reasons other than because they want to interview you for a job. Your LinkedIn profile is an overview of your business experience as well as a peek inside where you aspire to take your career. It should help someone understand what makes you unique. Many people have been project managers at IBM, but each one of them has a unique strength and approach to how they did the job. Your resume or CV isn’t going to communicate that. Your LinkedIn profile can.
Now let’s get into some of the tactics about LinkedIn:
This is the one sentence description that shows up below your name.
This should not be your job title at your company name.
It should not be Project Manager at IBM.
That is a description from your resume that describes your current role. It isn’t who you are. It isn’t the skill that makes you marketable. It is a current title for a current role. Your headline should describe your skillset and, although it should not be a lie, it should also be somewhat aspirational.
Our IBM project manager could say “I help large companies manage large projects effectively.’
Or, “I manage multi-million dollar technology projects.’
This section should sound like you are talking to someone at a bar about your skills. Many people confuse this with the ‘objective’ section of a resume. This section should be in 1st person and should expand on your headline.
Our IBM project manager might have the following in his About section:
I’m a project manager in my bones. Everything I get involved with is a project in my eyes. I look at complex objectives and immediately think about the timeline, the budget, and the best way to organize the project plan. Although I can turn a trip to the grocery store into a project, my sweet spot is multi-million dollar technology projects that typically have a 12 to 18 month timeline and impact companies at the enterprise level. My secondary skillset of change management is a strength as well because every successful project can point to a successful change management plan.
The About Section gives the reader some insight into the person that reading bullet points on a resume doesn’t.
Some other things good About sections do:
This is the closest thing to your resume, although it still shouldn’t be an exact copy. This is where you will list your positions. The difference from your resume is that you still want to summarize this more than you would a resume. Talk about your accomplishments more than your specific job responsibilities.
Our PM would say:
“Successfully managed the implementation of Salesforce.com for a 2000 person organization where the previous solution was multiple spreadsheets. In my role as the lead project manager, I ensured the project was delivered within the time and budget expectations of the project sponsor while also achieving a 75% adoption rate within 3 months of go-live.”
If you go to Edit profile, you will see in the top right corner a button to edit your profile URL. You should edit this so that it is your name. If your name has already been taken then work on it until you come up with something that is easy to communicate to others.
Update your Profile Regularly
There are lots of ways you can update it without having changed jobs. Put a reminder on your calendar for every four months to review and update it with anything new. For example, I recently took a process that had been monthly looking backward and made it weekly. This means we are able to more quickly react to the information and be proactive when we use to be reactive to information that came too late. I didn’t change jobs, but I updated my profile to reflect this accomplishment because it has made a significant impact for my company.
Finally, I will just point out that your LinkedIn profile is a marketing tool for your career. You never want to lie about your accomplishments, but you do want to market them so that your strengths and accomplishments are at the forefront and in the spotlight. Take some time to really ensure that your profile pops. If you feel like you could use some help with yours, I’m happy to coach you through the process and help you create a profile that will set you apart. Learn more at www.pmocoaching.com/LinkedInProfile.
I was recently talking with a friend about the process for dealing with customer service calls at a food service delivery app company. When you get on one of these apps to order food from a local company, what are your expectations? What would lead you to call the customer service department of the app?
Let me tell you something about myself before we go any further into this discussion. I personally have never used one of these apps. Now, you’ve probably formed all kinds of ideas about me in your head because of this admission. I’m ok with that. Before these apps came into the mainstream, I rarely ever ordered carry out. It just isn’t a habit I have. I either cook at home or go out to a restaurant to eat. I don’t and never have, ordered carry out. It just doesn’t fit my lifestyle. So, when the apps came along, I just never had a reason to use them.
So, back to my conversation with my friend. She works for one of these app companies and had called me because they were having some growing pains in their customer service department. I had asked her to give me some examples of reasons people call them for support. She said, “well maybe they get their order and the drink is missing.”
Ok – now hold on a second.
I was totally confused. Why would you call a software company about a missing drink in your order rather than calling the restaurant?
This is a concept that makes absolutely no sense to me. The software company has developed an app that facilitates a connection between you and a local restaurant. That software company, and its customer service people could literally be located anywhere in the country – in the world. You’ve ordered from a local restaurant. Presumably within around 10 miles of your house assuming you want your food to still be warm when it gets to you. They forget to send your drink. They are local, and responsible for messing up your order. But, instead of calling them, you call the app. I really can’t get my mind wrapped around that logic.
I wonder how many people called the phone company back in the day before the internet when the only way to get food delivered to your home was by telephone. Hello? AT&T? Yes, I’ve just called and ordered a pizza and now that its been delivered, I see that it is missing black olives.
Today’s episode is about the false conclusion effect. You see, the fact that this makes no sense to me is irrelevant. Obviously, a lot of people think about this differently than I do, or else my friend wouldn’t be getting these calls. A lot of people obviously think that it is the software company’s job to fix the missing drink problem. They’ve reached a different conclusion than I have. The false conclusion effect says that we tend to believe the world at large shares our beliefs and point of view more than they actually do. We tend to use our own perspective as a proxy for the likely perspective of others.
The false conclusion effect is pervasive in companies. Not because of any bad management or nefarious intentions, but because of good old fashion human nature. We are just naturally included to think that other think the way we do and if we don’t exercise some self-control, we can really miss important inputs into our process. Why is self control important here? Because it takes self control to set aside our perceptions in order to look at things from other perspectives.
Once I became aware of this idea that other people come to the conclusion that the correct course of action when a drink is missing from your order is to call the software company, I needed to shift my perspective. This was an eye opener for me. I was immediately faced with the fact that I don’t have the only world view on how these things work. There are two primary reactions that we have when we are faced with the false conclusion effect. We can either reappraise or we can suppress.
Reappraisal means that we reconsider our approach given the new perspective we have. If you get fired from your job, reappraisal is at work if you tell yourself it was a horrible job anyway and you are now free to go do what you want to do with your life. We know from scientific brain studies that reappraisal engages the region of the brain responsible for self control. But, more importantly, it is engaged early in the episode.
The other possible reaction to being faced with a new perspective is suppression. Suppression is when you control your facial expressions, tone of voice, and body language so that others can’t tell what you are thinking inside. Suppression will make it look to others like you aren’t distressed, but your mind is substantially more distracted because of the energy you are putting into maintaining your calm exterior. People are not going to enjoy being with you while you are in this state, and it is more likely that you will forget portions of the event. The self-control region of the brain is engaged later in the event when you are in suppression mode.
Why is reappraisal & suppression important to understand? Because we trust people with self control more than we trust people without it. Trust is the foundation of social interactions. And, without it, you can not be successful in your career – or life. In the book Social, Why Our Brains Are Wired to Connect by Matthew Lieberman, he says “self control is the price of admission to society.”
We’ve talked a lot about how self control is an important part of self awareness on this podcast. Emotional Intelligence requires us to understand how we interact with society. Understanding this concept of the false consensus effect – and more importantly, recognizing when we are in its grasp - is important in allowing us to recognize our biases with society.
Having a bias doesn’t make you a a bad person. My bias toward thinking that it is logical to call the restaurant rather than the software company when my drink is missing doesn’t make me a bad person. We all have biases. Recognizing that this is true and then managing your response to it is what leads to improvement.
Once I was able to recognize this other point of view, I was able to incorporate it into my understanding of the issue being faced and provide a better suggestion for solving the problem. Any solution I gave without this expanded world view would have been inadequate.
This is why it is important to get a lot of varying inputs into your process. Talk to others about their experiences. Dig deeper into their thoughts. Ask a lot of questions. But always with the understanding that you are a victim of the false conclusion effect – we all are. Becoming aware of this alone is making you better at your job.
Episode 39: Self Control
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A job search is a stressful time for people. Even if you have a job, it is stressful. If you don’t have a job and the bills are looming, there is another level of stress – a bit of urgency added to the mix. On today’s episode, we are going to talk about managing your mental state during a job search. These are practical tips about actions you should be taking, or skills you should be focusing on during your job search. Although a good dose of positive attitude or positive self-talk may also be necessary during this time, I’m going to let other podcasts give you those. I want to give you some actionable business skills that will help you though the process.
Let me start by saying that a job search is a time that requires a high level of emotional intelligence. We talk about emotional intelligence a lot on this podcast because I believe it is a fundamental factor in success. Emotional Intelligence is defined as: the capacity to be aware of, control, and express one’s emotions, and to handle interpersonal relationships judiciously and empathetically. Its always important, but even more so during a job search.
First of all, you are under a lot of stress and stress will uncover any weakness you may have when it comes to the building blocks of emotional intelligence. Second, a job search can put you in a very vulnerable spot. If you’ve just been laid off or made redundant, you may also be dealing with feelings of betrayal or grief. If you lost your job for performance reasons, you are likely dealing with confidence issues. And, if you’ve made the decision to look for a new job while still employed, you may be dealing with stress that your current manager may find out, or feeling that you may being letting your current team down. You may also lose motivation to keep working for your current job. I know that I go through a stage of disengagement from my current job once I’ve decided it is time for me to move on.
So, for many different reasons, a job search is a time of high stress, which can be really challenging for even the most emotionally intelligent. Because of this, I think it is important to have a set of skills that you remind yourself about regularly during the time of a job search.
So, let’s dig in. Here are some tools that can help you maintain your mindset during a job search:
Set Appropriate Expectations
Every employee of the hiring company has an edge on you because a company is likely to fill a position with an internal candidate if they can. An internal candidate who is a known quantity, even if they don’t have the exact experience is hard for any hiring manager to pass up. Another thing you have working against you is networks. Any candidate who has a connection at the hiring company has an edge over you. You recognize both of these things are true when you look at it from the company’s side. As an employee, you would expect your employer to give an internal candidate or a candidate referred from an employee preferential treatment over someone off the street that nobody has any experience with. But, when you are that candidate, you don’t think about it that way. You look at the job description and your skills, identify a match and figure ‘why wouldn’t they hire me?”
Think about what you need to do to keep you mindset from letting the rejection turn into an excuse for inaction. When you get a rejection, what are you going to tell yourself about it? Thinking about this before you need it will help you separate the head from the heart when the time comes. For example, one of the things I tell myself is, “they must have had a referral from an employee that was a good fit.” Do I know it is true? No. But, it is not only possible, it is likely and if it is true, there is nothing I could have done differently that would have gotten me the job.
Look at it from the Hiring Manager’s Perspective
People with high emotional intelligence have the ability to see things from several perspectives. This skill is important when looking for a job because if you can see the job from the perspective of the hiring manager, you may be better able to position yourself for the job.
First, keep in mind that hiring is, for most managers, a painful activity that requires a lot of their time during what is usually a stressful time for them. They’ve likely just had someone vacate the role unexpectedly, they are having to pull double duty while they fill the role – or someone on their team is having to fill in. They want to get the role filled as quickly as possible, but at most companies, the process for getting jobs posted and candidates identified is usually frustrating. Interviewing takes a lot of time out of your day job. They need to find the right candidate because everyone they hire ultimately reflects on them.
So, when you are preparing for the interview, think about these things. Bring empathy to the conversation. Think about how you can make the process as painless as possible for the hiring manager. Think about how you would feel under the stress and realize that they are likely coming to your interaction in something less than the best version of themselves. Where possible, become someone who is helping them solve a problem.
I fully believe that an interview is as much about you ensuring that the job and company is right for you as it is about the company figuring out if you are right for them. Too many people approach an interview as if they are the commodity in the equation.
Of course, there are times where your situation or the economic situation dictates that you can’t be very picky when it comes to your next job. Sometimes a paycheck is more important than a job that is going to fulfill you. I get that, and recognize that you don’t always have the luxury of putting yourself on equal footing with the hiring manager.
But, when you are not in that situation, you need to remember that it is just as important for you to be interviewing the hiring manager as it is for them to be interviewing you. Of course you are selling yourself – your skills, your assets, your ability to get the job done. But, this isn’t a on-way street. If you are going to work for and with the people you are interviewing with, you need to be assessing them as well.
Activate Your Network
Lots of jobs get filled because of referrals. Your network is going to be critical during your job search. You are going to need to set aside time to reach out to people in your network and let them know that you are looking and what you are looking for.
I also find it helps to remind them that they may know someone in their network who has a position to fill. By reminding them of this, you are not only activating your network, you are activating their network. For example, you may be in finance. Someone in your network may be in education. It would seem like they couldn’t help you because they are in such an unrelated field. But, what if their next door neighbor is the head of Accounts Payable at a local company? You just never know what connections people might make. But, I find that you have to trigger people to think about their network. Just to tell your friend in education you are looking for a job isn’t enough. He may think ‘that’s nice, but my school isn’t currently hiring for any finance roles.” But, tell him that you are looking and though he might have someone in his network that is looking to fill a finance role and he’ll think of his next door neighbor, and bring it up on Saturday when they are both out mowing the lawn.
The other thing you need to remember about your network is that you are not the center of their lives. They may remember you are looking for a week or two, but eventually, they will forget. They’ve gotten on with life and the fact that your job search is a really big deal for you doesn’t mean it is top of mind for them. If your job search goes on for a while, your mindset can start to take a turn toward the negative and you can start to feel like your network has let you down. In order to keep your mindset positive, remember that you may need to remind people that you are looking. Don’t be a pest about it – but, just because they didn’t know about anything at the time you originally reached out doesn’t mean they won’t know about something now.
There are a lot of different ways that we look at personality types. The reason we have all of these different categories is because it helps us to understand ourselves and others. Why we behave the way we do. Why others behave in ways we can’t understand.
I’m an introvert, which means that I get my energy from being alone. I can’t imagine what it would be like to get energy from others, but because I understand the idea that there are other personality types, I can recognize an extrovert as an extrovert even though we have a fundamental difference in personality.
Different personality type indicators have different focus. Today, I’m going to introduce the Enneagram Types. I’ve also covered Myers Briggs if you want to listen to that episode as well. Its episode 17.
In this episode, we are only going to be able to cover the Enneagram at the highest level because there are 9 personality types and you can’t cover them all in a 10 minute podcast. Enneagram is primarily concerned with your instinctual motivators. Another way to say it is to talk about it in terms of habits. We all have an instinctual way we interact with the world based on our underlying motivators. Someone who is motivated by fear is going to react differently than someone who is motivated by shame.
Enneagram starts by lumping the 9 types into 3 triads, each of which is defined by its underlying motivator:
The Instinctive Triad. The 3 types in this category are driven by anger. They respond to life at the gut level and are typically very honest and direct. What sets the 3 types apart within the triad is how they manifest the anger.
The Feeling Triad. This group of people are driven by feelings and instinctively motivated by shame. They develop habits that help them cope with their feelings of shame in different ways.
The Thinking Triad. This group of people are driven by fear or anxiety. They relate to the world through their mind and plan carefully before acting.
The reason you should become familiar with Enneagram types is because it helps you understand your overall patters and behaviors. If you understand that you are fundamentally driven by shame, it helps you understand why you make some of the decisions or take some of the actions, or react to others in the way you do.
It also helps you understand that not everyone has the same motivation as you. We all have a tendency to assume others react the same way we do. Logically, we know this isn’t true, but in the moment, as we work ourselves through the day and week, we fall into the more comfortable, or maybe more expedient mental approach that our way is the only way.
But, if you can recognize that your coworker, who has a talent for seeing potential problems and dealing with them before they get out of hand is a Type 6 – and is driven by their fear and anxiety, you can better understand that you and he have a different filter on life.
I’m a big believer that anything you can do to better understand yourself and others is worthwhile. You will be more successful at work the more self-aware you are. Getting to know the Enneagram types will help you identify your coworker’s motivations and filters. It helps you understand the unique way they relate to others, what their perceptions and preoccupations are, and what their values are and how they impact the way they relate to life.
As I said at the start, there is no way for me to cover each of the types in detail, but there are extensive resources that you can use to learn more. Here are the ones I covered in the episode:
Episode 17: Understanding Myers Briggs
The Road Back to You Ian Morgan Cron & Suzanne Stabile
Discovering Your Personality Type Don Riso & Russ Hudson
I teach people how to thrive at work. Let's connect on LinkedIn
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